In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. The talent acquisition funnel starts with building awareness, driving consideration, then interest before moving into traditional recruitment steps of application, interview selection, and hiring. The steps that come before application are the blind spot that many talent acquisition teams are ignoring, causing them to fall behind and become less relevant in the minds of their target candidate pool.