Goodberry’s, known for all-natural, high quality frozen custard, struggled with the absence of a structured hiring system. Without a streamlined recruitment strategy, they struggled with candidate quality, hiring speed, and tracking hires effectively. To address these issues, Goodberry’s partnered with LANDED, leveraging its advanced recruitment technology to transform their hiring process.
Before deploying LANDED, Goodberry’s lacked any systematic approach to recruitment, resulting in inefficiencies and inconsistent hiring outcomes.
With several store locations in sparsely populated areas, they struggled to source quality candidates at scale. Goodberry’s also faced challenges in managing hiring speed and tracking the status of their candidates.
LANDED transformed Goodberry’s hiring process by integrating advanced recruitment tools that enhanced candidate quality, speed to hire, and tracking.
Generative AI-powered vetting ensured only the most suitable candidates, aligned with both role requirements and company culture, progressed through the process.
Additionally, LANDED’s Applicant Tracking System (ATS) provided Goodberry’s with comprehensive visibility and control over their recruitment pipeline, allowing for efficient tracking and management of candidates throughout the hiring journey.
By implementing LANDED, Goodberry’s was able to establish a robust system for managing recruitment activities. With a candidate response time of under 15 minutes, the hiring process was significantly accelerated while cutting down on administrative time.
Within just 4 months, LANDED helped Goodberry's save 371 hours and source 658 candidates, while obtaining a 83% applicant response rate and 32% application-to-interview conversion rate.
Due to the success of the partnership, Goodberry’s is seeing better store reviews, higher candidate quality, and minimal turnover rates.
"We are extremely pleased with our partnership with LANDED. Their system has brought a new level of efficiency to our hiring process, and we've been thrilled with the quality of candidates we've been able to attract. The recent hires, including two GMs, are a testament to the success of this partnership. We’re excited to discuss our growth and culture further on your podcast and share how LANDED has been instrumental in our progress."
