Celeb favorite Erewhon partners with LANDED to ensure that the quality of their team is just as exceptional as their products, streamlining the hiring process to find top-tier candidates quickly, efficiently, and at scale.
"I definitely think that LANDED has helped us save time. It has been a game-changer for our managers, significantly reducing the time spent vetting candidates."
Founded in 1966 by Michio and Aveline Kushi, Erewhon was the first natural foods store in the country.
With a mission to provide the highest quality products, they have since become one of the most celebrated names in the organic grocery space.
With celebrity clientele that includes Hailey Bieber, Kendall Jenner, and Gwyneth Paltrow, Erewhon empowers its customers to become their best selves, fueled by the best the earth has to offer.
In order to uphold their stellar reputation of customer service and top notch quality, Erewhon needed to maintain an average of 180 employees per store at any given time. These employees, responsible for day-to-day operations, customer experience, and food quality, were crucial to ensuring that standards remained high.
But, they faced the following challenges in their hiring process:
As a growing household name and viral internet sensation, Erewhon received a huge volume of applications.
Manually vetting through these candidates took a significant amount of time, resulting in drawn out interview timelines.
In a competitive labor market, these delays meant that Erewhon would often lose out on top quality candidates.
To keep stores fully staffed, Erewhon’s talent acquisition process involved several layers of management and multiple touches.
Manual tasks, such as candidate outreach, scheduling, and sourcing, drained hours of time from General Management and Operations.
With high growth on the horizon, Erewhon wanted to future-proof their talent acquisition process for new store openings.
This meant putting systems and tools in place to ensure a seamless hiring process.
Opting to automate candidate sourcing, vetting, engagement, and scheduling was the most efficient way to save Erewhon’s managers time while securing top talent, fast.
With LANDED, Erewhon found a partner that optimized top-of-funnel hiring while reducing cost-per-hire, streamlining the talent acquisition process while empowering a deep understanding of quality and company fit.
By utilizing cutting-edge Generative AI, LANDED sent 103,339 customized messages (within 8 months) to candidates within 15 minutes of receiving an application.
Overwhelming candidate quantity became a concern of the past, freeing up hiring managers to focus only on top quality candidates best suited to join Erewhon’s team.
Erewhon has rolled out LANDED to all 11 locations, and will continue to partner with them to drive an efficient hiring process and robust time savings as they open new locations across the country
The first 8 months of the partnership have already yielded powerful results, including:
LANDED has become a crucial tool in Erewhon’s expansion plans, and will continue to grow with the brand as they expand in 2025.
"The team really loves the program. LANDED has been crucial in modernizing our hiring process and saving us a lot of time. It’s become an integral part of our recruitment strategy."
