With a vibrant guest experience that balances work and play, tru by Hilton is a growing brand under globally recognized full-service hotel and resort chain, Hilton. With ten locations across North and South Carolina, tru by Hilton focuses on a fun, functional atmosphere, engineered for those who are young at heart.
As part of a globally recognized brand, it was crucial for tru by Hilton to uphold Hilton group’s spotless reputation and history of great guest service.
Positioned near airports, tru by Hilton faced the challenge of maintaining 24/7 staffing to deliver a high level of guest service and operational efficiency.
Tru by Hilton’s management faced multiple challenges in their recruitment process, which created inefficiencies and delayed hiring decisions. The key issues were:
Inefficient Administrative Workload
The process of reviewing resumes, vetting candidates, and scheduling interviews was time-consuming and often difficult to manage alongside their already unpredictable schedules. Delays in reaching out to candidates were common, slowing down the overall hiring process.
Lack of Integration Across Systems
Although job boards and the company's website were used to post job openings, tru by Hilton struggled with tracking interview schedules, communication history, and candidate progress. The absence of a unified system led to confusion, miscommunication, and poor coordination between team members.
Difficulty Securing Candidates for Hard-to-Fill Positions
tru by Hilton's management faced particular difficulty filling roles like housekeeping and front desk staff, which required a more streamlined and efficient hiring solution to meet the operational demands of the hotel.
tru by Hilton needed a solution that would alleviate the administrative burden, improve candidate engagement, and expedite the hiring process.
By leveraging LANDED’s Generative AI-driven tools, tru by HIlton automated key aspects of the hiring process, resulting in the following key results:
Automated Candidate Vetting and Interview Scheduling
LANDED’s Generative AI technology took care of all candidate vetting, empowering tru by Hilton to skip the cumbersome manual steps of emailing resumes, screening, and scheduling interviews.
Utilizing personalized SMS messaging, candidates were contacted, screened, and scheduled for interviews within 24 hours of applying.
This cut down on delays and saved 8+ hours per week per GM, allowing management to focus on other high-priority tasks.
Increased Candidate Engagement and Interview Attendance
Prior to LANDED, tru by Hilton struggled with keeping candidates engaged throughout the hiring process, resulting in top candidates slipping through the cracks and interview ghosting.
With automated SMS reminders and clear chat histories, LANDED provided candidates all the details they needed to stay organized and aware of upcoming interviews and next steps.
Improved Coordination Among Hiring Teams
Before LANDED, tru by Hilton lacked a centralized system for tracking candidate interactions. As a result, various team members would contact candidates at different times, leading to confusion and miscommunication.
LANDED’s platform unified all candidate interactions in one place, ensuring smooth coordination among the hiring team and reducing redundancy.
"LANDED is essentially an admin employee that's taking care of setting up our meetings, getting a hold of people, reaching out. Having that extra employee has made that difference for us."
Together with LANDED, tru by Hilton’s team secured top talent while cutting down on manual labor and miscommunication.
Here are some of the key results that they saw:
With LANDED streamlining the hiring process at tru by Hilton, the team is now empowered to focus on what truly matters—delivering exceptional service and unforgettable guest experiences across all their locations.
