Boosting frontline hiring by 6x at America’s fastest-growing midscale hotel
Challenge
tru by Hilton, Hilton’s vibrant and rapidly expanding midscale brand with 300+ hotels open globally and nearly 270 more in development, needed to keep airport-adjacent hotels fully staffed. Manual vetting, no-show interviews, and hard-to-fill roles like housekeeping and front desk caused hiring delays and GM burnout. Without a centralized system, candidate tracking was fragmented, leading to miscommunication across teams.
Solution
To scale hiring without compromising service, tru by Hilton partnered with LANDED to automate vetting, scheduling, and outreach. Candidates were screened and scheduled via SMS within 24 hours, while AI-powered engagement reduced ghosting and boosted personalization. A centralized platform kept hiring teams aligned and eliminated duplicate work.
"LANDED is essentially an admin employee that's taking care of setting up our meetings, getting a hold of people, reaching out. Having that extra employee has made that difference for us."
Results
- A 30% applicant-to-interview rate, compared to an industry average of 20%
- 2.3x increase in successful front desk hires
- 6x increase in successful housekeeping hires
Read the full case study
View Full ScreenGet inspired by more customers stories
