Front Range Holdings partners with LANDED to transform its hiring process, reducing ad spend while increasing applicant volume and quality across their nationwide restaurant locations.
Front Range Holdings (FRH), a division of MBN Brands, is the nation’s 7th largest franchise holding company. With over 160 locations of Jimmy John’s, KFC’s, and Burger Kings, they have firmly cemented their position as a titan of franchising in the fast food industry.
With a goal to nurture best-in-class businesses, Front Range Holdings has a track record of working with brands that deliver high quality, consistent results.
To ensure the smooth operation of hundreds of stores, Front Range Holdings needed to hire hourly workers at scale.
But, securing candidate volume and quality proved to be a difficult task.
They struggled with the following hiring challenges…
With many stores located in rural areas, securing a large quantity of candidates in loosely populated areas was top of mind for Front Range Holdings.
To achieve this, Front Range Holdings increased their ad spend on Indeed.
The results, however, were unsatisfactory.
”In September, a $16,000 invoice from Indeed hit my desk. We weren’t managing it well,” explains Jason Leffel, Head of Human Resources.
Managing ads while balancing day-to-date responsibilities left General Managers overwhelmed.
And what’s worse, the thousands of dollars in Indeed ad spend weren’t yielding the quantity of applicants that they needed.
Quality was another issue.
The few applications that were received didn’t meet each role’s qualifications,
Interview ghosting was another constant issue, resulting in elongated hiring timelines of 12 days or more.
These issues further compounded the problem of inadequate candidate volume amidst a high ad spend, resulting in a dire need for a revamped hiring process.
Front Range Holdings needed to ensure that their ad spend was yielding top quality results.
So, they turned to LANDED.
LANDED’s social media and job board advertising capabilities helped optimize FRH’s ad spend, saving them thousands while boosting volume and quality.
Additionally, LANDED’s cutting-edge Generative AI chat assistant sent an average of 19,000 messages a month to candidates within 15 minutes of receiving an application, significantly shortening hiring timeframes, vetting for quality, and decreasing interview ghosting.
In just a few months, LANDED and Front Range Holdings’ partnership yielded the following transformative results:
“As soon as we boosted, there were 15 delivery drivers and 7 shift manager interviews scheduled over the next 2-3 days,” says Garret Foster, Area Manager of Front Range Holdings’ Jimmy John’s stores.
Ultimately, Front Range Holdings needed a best-in-class hiring process to match their best-in-class brands.
With LANDED, that dream is now a reality.
“It would be very beneficial to open up LANDED at all of my stores in the long run; we are getting high quality candidates who want to work.”
