Cutting cost per hire by 57% for managers in a competitive market

storefront
Restaurant Type
QSR Franchisee
business
Headquarters
New York, NY
people
Location Count
50-100

Challenge

Known for fast, fresh food and a culture of integrity, Five Guys New York (FGNY) needed a hiring process that matched its high standards. With just two people handling recruitment, rising costs and inefficiencies in NYC’s tough labor market made hiring a challenge. Relying on Indeed also drained time and budget without delivering qualified leaders.

storefront
Company Type
QSR Franchisee
business
Headquarters
New York, NY
people
Location Count
50-100

Solution

LANDED’s 24/7 Client Strategy team created a talent acquisition strategy that empowered FGNY to reduce ad spend while maximizing their recruitment budget. The AI-powered, SMS-based system streamlined vetting for management roles, targeting qualified candidates and supporting multilingual engagement to quickly hire strong leaders for NYC’s diverse workforce.

“Through the combination of LANDED’s data-driven and adaptable system and their caring and collaborative client support team, we have come to rely on them as a true strategic partner in our hiring efforts. Their support has allowed us to drastically reduce the time spent on the administrative aspect of recruitment while simultaneously improving our key hiring metrics. It has truly been a game-changer in the way we approach our hiring.”
Bethany Longer
Chief People Officer

Results

  • Five Guys New York significantly cut down on interview ghosting, and now enjoys 2x the industry average interview attendance rate. 
57%
Lower cost-per-hire, compared to NYC average.
3x
The industry average interview-to-hire ratio, for management roles.
LANDED takes care of all your recruiting to save you time and money.
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