In the second part of our conversation with Ben Van Leeuwen, CEO and co-founder of Van Leeuwen Ice Cream, we delve into the essence of creating and maintaining a strong business culture. Ben shares his philosophy on leadership, the importance of hiring the right people, and how the company ensures consistent quality and service across all locations. He also discusses the significance of training and developing staff internally, the challenges of scaling operations, and the satisfaction that comes from building a self-sustaining business. This episode offers valuable insights into the strategic decisions that have shaped Van Leeuwen's success and its future growth plans.