Join Ben Van Leeuwen, CEO of Van Leeuwen Ice Cream, as he shares his entrepreneurial journey from operating a single ice cream truck to managing a growing network of scoop shops and grocery distribution across the United States. Discover the challenges and triumphs of introducing a premium product in a competitive market, the strategic decisions behind location selection, and the importance of maintaining a focused brand identity. Learn how Ben's passion for quality and his dedication to simple, superior ingredients have shaped the company's philosophy and contributed to its success in the ever-evolving food industry.
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