Journey into the world of Cupbop and uncover the secrets behind its remarkable expansion strategy. Join us for an enlightening conversation with Dok Kwon, the President and CEO of Cupbop, as he shares invaluable insights into the brand's approach to sustainable growth. Delve into the challenges and benefits of franchising, and discover how Cupbop prioritizes brand strength over location count. Explore the meticulous selection of strong partners and the preference for multi-unit franchisees. Learn about commitment to fostering culture and community, and how franchise opportunities are extended to passionate team members. Gain a comprehensive understanding of Cupbop's recipe for success, from financial discipline to strategic market targeting.
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