In this conversation, LANDED's Miranda Copjec interviews Gray Raines, managing partner of Raines Hospitality, discussing the growth of the family business, the importance of maintaining a strong company culture, and the challenges of work-life balance in the hospitality industry. Gray shares insights on the role of technology in their growth and how they navigate the evolving landscape of hospitality management. In this conversation, Grey Raines discusses the critical role of human interaction in the hospitality industry, emphasizing how technology should enhance rather than replace personal connections. He shares insights on balancing technology with the personal touch, the importance of leadership shaped by ground-level experience, and offers advice for those looking to scale in the hospitality sector. Raines highlights the significance of building a loyal team and maintaining a people-first culture to ensure success in both luxury and boutique hotel operations.