In this insightful episode, Paul Tran, Director of Franchising at Hot Palette America, delves into his journey from launching a restaurant with student loan money to becoming a franchise mogul. Paul shares valuable lessons learned from his initial missteps in the restaurant industry and his strategic pivot to franchising, where he's helped numerous brands scale effectively. Through his stories, discover the power of understanding market needs, the importance of creating relatable content, and how fostering genuine connections can transform business outcomes. Join us for a masterclass in leveraging personal experiences and social media to drive business growth in the competitive world of franchising.