Join Deric Rosenbaum, President of Groucho's Deli, as he delves into the transformational journey of a traditional delicatessen adapting to the digital age. From his early days in 1999, partnering with a friend to franchise Groucho's, to mastering the operations and distribution of a growing network, Deric shares how strategic technology integration has been pivotal. Learn how Groucho's evolved its tech stack to include a fully integrated cloud-based system by 2019, just in time for the pandemic, enhancing online ordering and customer interactions. This episode offers a rare glimpse into the significant role of customer data in refining business strategies and ensuring a personalized customer experience across multiple locations.
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