In the restaurant industry, the demand for unique, craft beverages is on the rise. Jason Valentine, Chief Strategy Officer of Botrista Technology, shares insights on how their automated beverage platform is transforming the way restaurants serve cold drinks. From his roots in the industry, influenced by his father’s experience with McDonald’s, to leading innovative beverage solutions, Jason discusses how Botrista's technology helps restaurants offer customized, high-quality drinks with ease. This episode delves into the importance of leveraging technology to meet consumer trends, the role of data in menu innovation, and the significance of fostering a restaurant culture that values and uplifts its workforce.