Join us as James Nusbaum, CEO/Owner of Barry Bagels Franchise Holdings, shares his unique path from a teen working at Barry Bagels to spearheading its expansion as a thriving franchise. Discover how James transitioned from a "recovering lawyer" to leading Barry Bagels' growth, now with 16 locations and more in development across the Midwest. James delves into the challenges and strategies of scaling a family-centric culture across state lines, the importance of employee appreciation in enhancing customer experience, and adapting to the evolving landscape of the restaurant industry post-COVID. This episode offers a glimpse into the intentional leadership and customer-focused philosophy that propels Barry Bagels' success, highlighting James's commitment to authentic communication and creating value for employees and customers alike.