Cultivating Growth: Transitioning from Operations to Development in Franchising

Join Kayla Edidin, Sr. Director of Franchise Development at Ascent Hospitality Management, for a revealing session on her journey from operations to franchise development. Discover the unique challenges and rewards of expanding legacy brands like Huddle House and Perkins. Kayla will share insights on selecting franchisees who are true brand advocates, fostering community connections, and ensuring each location embodies the culture and values that have sustained these brands for over 60 years. Learn how passion, authenticity, and a heart-centered approach drive success in the dynamic world of franchising.

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Kayla Edidin

Sr. Director of Franchise Development

Ascent Hospitality Management

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