Join us as Gary Gobin, COO of hiHotels, delves into the philosophy and operations behind a unique hospitality model that champions the independence of small hotel owners. hiHotels, standing distinct from traditional franchising giants, offers an innovative approach by focusing on conversions, sensible standards, and strong support without imposing heavy mandates. This episode uncovers how hiHotels facilitates hotel owners in upgrading their properties through strategic investments and partnerships while retaining their unique identity and control. Learn about the impact of their member-centric programs, including a revolutionary self-service portal and an Advisory Council, designed to foster growth, enhance service quality, and bolster the success of their franchisees in a competitive marketplace.