Learn from Nichole Robillard, Chief Marketing Officer of Smokey Bones, as she shares her strategies for capitalizing on marketing opportunities in the hospitality industry. Nichole discusses her transition from an agency background to leading marketing for Smokey Bones, emphasizing the importance of local engagement, creative partnerships, and testing new ideas. She provides insights into successful campaigns like the Robert Irvine collaboration and a unique event with Red Bull, highlighting the impact of these initiatives on brand visibility and sales. Nichole also underscores the significance of internal collaboration and delivering consistent, high-quality customer experiences.

Seizing Marketing Opportunities: We discuss the importance of seizing marketing opportunities and how it has played a crucial role in Smokey Bones' success. Cole shares the inspiring story of the partnership with Robert Irvine and his foundation, which began with a simple mention of Smokey Bones in an article. This led to a meaningful collaboration that included a special meal promotion and a significant donation to support military veterans and first responders.‍

Marketing at the Speed of Culture: The conversation emphasizes the importance of staying relevant and adapting to cultural moments in marketing. Cole's philosophy of "marketing at the speed of culture" is highlighted, showcasing how Smokey Bones aligns itself with current trends and events to enhance brand visibility and appeal.

‍Women in Leadership and Mentorship: Cole discusses her involvement in the Women in Restaurant Leadership advisory group and the significance of mentorship. She shares her passion for supporting and guiding women in the hospitality industry, emphasizing the importance of creating opportunities, being open to new experiences, and fostering a culture of servant leadership.

‍Advice for Restaurant Owners and Operators: Cole offers valuable advice for restaurant owners and operators, emphasizing the need to think locally, engage with the community, and prioritize the guest experience within the four walls. She encourages taking risks, leveraging available resources, and ensuring alignment between marketing, operations, and culinary teams for a cohesive and effective approach.