Gain insights into the journey and strategies behind Ginger Flesher-Sonnier's success in the experiential hospitality industry. Ginger shares how she transitioned from a high school math teacher to the CEO of The Ginger Brands Hospitality Group, creating innovative experiences like escape rooms and ax-throwing bars. Learn about her intuitive approach to identifying market trends, the importance of designing Instagram-worthy spaces, and her focus on female-centric experiences. This episode covers her philosophy on customer-centric marketing, adapting to changing trends, and balancing operational demands with creative ventures.
From Math Teacher to Entrepreneur: Ginger shares her incredible journey from being a high school math teacher to founding successful escape rooms, ax-throwing venues, and now the innovative Throw Social brand.
Identifying and Capitalizing on Trends: Ginger reveals how she recognized the potential of escape rooms and ax-throwing before they became popular in the US, turning these trends into thriving businesses.
Creating Unique, Female-Friendly Experiences: Ginger explains how she designed her venues to be welcoming and Instagram-worthy, particularly appealing to women, which played a crucial role in her success.
Future of Experiential Hospitality: Ginger outlines her plans for the future, including expanding Throw Social and developing new concepts that combine dining with unique entertainment experiences.
