Delve into the complexities of integrating technology in the hospitality sector with Chrissy Ouellette, Executive Vice President of Business Development at Devour. This episode explores the importance of fairness in tech partnerships, the critical elements needed for successful loyalty programs, and effective strategies for leveraging customer data. Chrissy shares her experiences and insights on overcoming common pitfalls in tech adoption and the need for comprehensive go-to-market strategies to ensure seamless implementation and maximum ROI for restaurant operators.

Empathy in Technology Sales: Chrissy emphasized the importance of empathy in tech sales for restaurants, using her industry experience to understand and address operators' challenges effectively.

‍Loyalty Program Pitfalls:
We discussed common failures in loyalty program implementations, highlighting the need for a solid strategy and effective marketing, with examples from Starbucks and Chick-fil-A.

‍Consultative Onboarding:
Chrissy shared the importance of a consultative approach in onboarding clients, citing the recent partnership with Biscuitville to help them launch their first online ordering system.

‍Balancing Flexibility and Cost:
We discussed the challenge of balancing flexible tech solutions with their costs, stressing the need for restaurant operators to have realistic expectations and clear goals.